click here to goto the Millennium Link Resource Home PageThe Falkirk Wheel Flyer

In March 2002 thousands of these little leaflets were distributed to Tourist Information Centers, Hotels, B&Bs etc. The opening is coming, the campaign for visitors has begun. A "traditional" style and size, A4 folded into three. A copy is shown below. Click the images to see that section at 100dpi.

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Leaflet outside: 3 pages, front [53kBytes], leaf [75kBytes], rear [65kBytes]. Leaflet inside: Map of the site, with details of the surrounding attractions [222kBytes].

By the 2003 season the above leaflet was already history. Moving away from the above graphics based format, which was forced by the lack of a finished product to photograph, the newer leaflet  remained stylish but with a much heavier reliance on photographs of the completed complex.

Inside the 4 leaf leaflet it first opens out into a two page night shot of the wheel and visitor centre, and then a four page site view with insets and information panels very similar in style to the 2002 leaflet to maintain brand continuity. The front is shown left and the back contains travel details and general information.

...anyway, read-on below the 2003 graphic for more 2002 information...

 


The following explanatory information was made available along with the the 2002 leaflet shown at the top of this page:

THE FALKIRK WHEEL

Due to open in spring 2002, the 115 feet (35m) high Falkirk Wheel will be the centrepiece of the 78million Millennium Link project to reconnect the Forth & Clyde and Union canals between Glasgow and Edinburgh.

Replacing a flight of 19th Century locks which closed in the 1930s, the Wheel will be the world's first rotating boat lift and its striking modern design has already led many to hail it as a future landmark for Scotland. Four years in the
planning, the Falkirk Wheel combines state-of-the-art engineering, traditional Scottish imagery and marine architecture and is a collaboration between some of the UK's brightest architects and engineers.

The Royal Fine Art Commission for Scotland says of the scheme: "There has been a definite attempt to design the Wheel for the 21st Century, which is particularly fitting given the background to the project. This design is considered to be a form of contemporary sculpture. The combination of cultural and technical factors adds considerably to the effectiveness of the overall concept and has resulted in a truly exciting solution."

Led by British Waterways, the scheme combines the international experience of joint-venture contractor Morrison.Bachy-Soletanche with leading specialists from Ove Arup consultants, Butterley Engineering and architects RMJM. In addition to the Wheel, the canal interchange project includes a visitor centre, new section of canal, two aqueducts, three locks, a tunnel, a railway bridge and a canal basin. Construction work began in summer 2000.

While the Falkirk Wheel is the showpiece of The Millennium Link project, the coast-to-coast restoration will generate far wider benefits for Scotland than tourism. Recognition of its enormous economic, environmental, recreational and educational impact for Scotland is evident in the backing of a funding partnership including: the Millennium Commission; seven local authorities; the Scottish Enterprise Network; the European Regional Development Fund; and project manager and canal owners, British Waterways.

For further information contact Catriona Bruce, Sales & Marketing Manager, The Falkirk Wheel on 01324619888.

 

THE FALKIRK WHEEL: Facts & Figures

For further information contact Catriona Bruce, Sales & Marketing Manager, The Falkirk Wheel on 01324619888.

 

THE MILLENIUM LINK

For nearly two centuries the Forth & Clyde and Union canals formed an important commercial transport corridor across central Scotland, before falling victim to the 1960s roads culture which blocked the waterways in more than 30 places. Despite this, the canals have a major place in Scotland's industrial heritage and are now recognised as Scheduled Ancient Monuments. Since their closure, small pockets of wildlife have flourished along their old channels and wharves, and the canals now harbour a number of rare plant and animal species.

Dubbed the 'Peoples' Project', the 78million Millennium link is the biggest canal restoration ever and will reunite the canals' historic link between Glasgow and Edinburgh. Begun in 1999, the two-year project will make the two centuries-old waterways navigable once more and create a catalyst for regeneration across 68 miles (110km) of Scotland.

As one of the major capital 'landmark' projects in the UK, the Millennium Link has received 32million from the Millennium Commission. Recognition of its enormous leisure, educational, environmental and economic potential for
Scotland is evident in the backing of a funding partnership between: seven local authorities; Scottish Enterprise; five local Enterprise Companies; the European Regional Development Fund; and project manager, British Waterways, which runs the UK's canals.

The restoration of the canals will be completed in 2001. However, the vision of the Millennium link will carry on for many years to come. By 2006 the Millennium Link is expected to have created over 4,000 new jobs, attracted
hundreds of boats and brought millions of leisure visitors to the region. 

 

PRESS INFORMATION: THE FALKIRK WHEEL

When it opens in Spring 2002, The Falkirk Wheel will be the world's first rotating boat lift, an engineering marvel, an icon for Scotland and a 'must see' for visitors from all corners of the globe.

As the centrepiece of The Millennium Link, the project to reconnect and regenerate the Forth & Clyde and Union canals, The Falkirk Wheel is a magnificent 115 ft wheel made of glistening steel with two giant caissons each capable of carrying up to four boats at a time.

At opening, visitors will have the opportunity to take part in a unique canal experience. They will be taken from the Visitor Centre to the upper (Union) canal, transported by boat through a 145 metre tunnel under the historic Antonine Wall before emerging onto a 20 metre-high aqueduct leading to The Falkirk Wheel itself.

Boats will then pass effortlessly into one of the water filled caissons before a smooth seven minute rotation before exiting into the Forth & Clyde Canal or returning to the Visitor Centre.

The round trip will take approximately 45 minutes to complete and on board, passengers will be given a brief history of the project as well as the opportunity to view a unique tunnel lights show.

In the evening The Falkirk Wheel will be bathed in floodlight, silhouetting the dramatic structure against the night skyline.

The Visitor Centre has been planned with maximum dramatic visual impact in mind. Situated on the edge of the 330 ft wide basin, its 45 degree sloping glass roof will offer visitors an unfettered view of the Wheel looming directly above. It will also provide an informative experience giving an insight into the development of the project in addition to information on canal and engineering projects from the past, present and future. 

Other visitor facilities will include cafe, shop, footpaths and walks, other sculptural features, viewing areas and interpretation points.

A dedicated coach programme will also be in place to welcome coach parties from across the country .

Led by British Waterways The Millennium Link has been funded by a partnership including The Millennium Commission and European Regional Development Fund.

February 2002

For further information on The Falkirk Wheel please contact Catriona Bruce, Sales and Marketing Manager on 01324-619888

Media enquires to Wave Partnership on 0141-303-8390

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